PRODUCT & BRAND GUIDE
Fudge Professional is the cult hair care brand with a professional heritage. Collaborating with the biggest names from the world of fashion, music and the arts, Fudge Professional is a diverse, innovative brand, delivering first-class support for hairdressers and a product line for the bold at heart.
We love hair. We want people to have fun with Fudge. We believe in self-expression and risk taking. We think good hair inspires. Good hair shouts. Good hair says “this is who I am”. Good hair wears its heart on its sleeve. With the right tools for the job, we invite you to make yourself memorable. To have the hair you love.
We know how much beautiful hair means to you, your confidence and the way you feel.
That’s why Neal & Wolf go further than any other beauty brand to guarantee extraordinary hair care products. It’s also why every item in their hand-picked range has been designed by listening to what customers really want from their hair care.
The result is an irresistible range of everyday Product Range essentials, made with finest formulations and suitable for every hair type. Neal & Wolf looks and smells unlike any other hair care brand too. From the unique fragrance, created by a world famous perfumery, to the luxuriously refined packaging, their products are never anything less than an experience.
NEAL & WOLF
Cloud Nine was established in 2009, by GHD founder, Robert Powls.
Since then, they have become one of the most sought after hairdressing brands with an elite following. Believing that your hair is as unique as your fingerprint, they are leading a revolution in superior hair care and styling - 9/10 people who switch prefer their Irons and wands
The N°1 selling salon brand for thinning hair.
Today, with a state-of-the-art manufacturing facilities in Lithia Springs, GA, over 15 proprietary technologies and a global presence in over 30 countries, NIOXIN continues to define one of the fastest growing categories in the beauty industry – and the family is still growing, sharing and learning to help make people’s lives a little bit better and a little bit happier every day.
NIOXIN Cleanser helps to remove follicle-clogging sebum, fatty acids and environmental residues from the scalp skin and hair.
Nioxin Scalp Therapy conditioners help to provide hair resilience and control moisture balance.
Antioxidants, botanicals, vitamins, and purifying agents help clean away follicle-clogging sebum and environmental residues from the scalp skin, giving a clean and refreshed feeling.
Vitamins, botanicals, SPF 15 sunscreen, and purifying agents help clean away follicle-clogging sebum and environmental residues from the scalp skin while providing sun protection for the scalp.
Joico permanently pushes the limits of science and technology, and now it goes one step further. It combines the power of modern science with the highest grade of ingredients (formulated into targeted complexes that are then combined with its exclusive Quadramine Complex®) for a new range of categories that penetrate, nourish, protect and reconstruct the hair from the cuticle to the cortex. All of the product categories under the Joico name reflect its heritage, integrity and passion for healthy hair, exposing a world where healthy hair flirts with science and technology. In 2006, Joico introduced Quadramine Complex®, a synergistic hybrid of both Triamine and Cationic Triamine complexes for a new generation of reconstruction. Unlike the two ingredients working separately, Quadramine Complex has the ability to enhance the performance of all Joico shampoos, conditioners, Reconstructors, colours and styling aids in every category.