
Many Factors Contribute to Hair Damage Thermal styling Chemical services Environmental elements, including the sun, the wind and dry, humid climates
This damage affects a great percentage of amino acids in the protein chains, ultimately weakening the hair’s internal structure and cuticle. To repair the damage, it is necessary to replace lost amino acids by utilizing the proper amino acid composition.
The most effective method of reconstructing the hair structure is through the use of keratin protein found in Joico’s exclusive Quadramine Complex.
Quadramine Complex An exclusive blend of positively and negatively charged, low molecular weight and size proteins (MWS 150-2500) that adhere quickly and effectively to ensure maximum protection and reconstruction from the cuticle to the cortex.
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Color Endure ConditionerDesigned for: long lasting color Benefits: Step 2 in the 3-step regimen This color-preserving conditioner protects the vibrancy of color-treated hair with Joico's exclusive Multi-Spectrum Defense Complex. Hair color lasts longer; hair is softer, more manageable and stronger. |
£11.95 |
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Color Endure Leave-In ProtectantDesigned for: long lasting color This leave-in color protectant spray promotes long lasting color, preventing color loss and tonal change Hair color lasts longer; hair is softer, more manageable and stronger. |
£10.95 |
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Color Endure ShampooDesigned for: long lasting color Benefits: This color-maintenance shampoo gently cleanses while protecting the vibrancy and longevity of color treated hair without disturbing color molecules. Hair color lasts longer; hair is softer, more manageable and stronger. |
£10.95 |
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Colour Endure Violet Shampoo
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£12.95 |
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Moisture Recovery ConditionerDesigned for: dry hair This technologically advanced marine-based conditioner contains Hydramine Sea Complex, Quadramine Complex and jojoba oil to provide the ultimate in moisture replenishment for dry hair. Dry hair is revitalized and emerges hydrated, smooth and manageable with increased elasticity. |
£11.95 |
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Moisture Recovery ShampooDesigned for: dry hair The first step to revitalizing dry hair. This hair-quenching shampoo provides gentle cleansing while restoring hair's moisture level. Moisture Recovery's exclusive Hydramine Sea Complex, combined with Joico's Quadramine Complex repairs and reconstructs, restores vital fluids and provides intense moisturization. Hair emerges hydrated, smooth and manageable with increased elasticity. |
£10.95 |
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Joico Moisture Recovery Treatment BalmMoisture Recovery Treatment Balm. Designed for thick/coarse dry and/or overstraightened hair. This intensive moisture treatment contains Hydramine Sea Complex as well as murumuru, olive and shea butters to aid in the recovery of hair's natural elasticity while soothing the cuticle and promoting softness and shine.
Thick, coarse, dry and frizzy hair emerges revitalized, moisturized and smoothed with increased elasticity. Use 2-3 times a week, alternating with Moisture Recovery Conditioner.
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£12.95 |
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Joico Moisture Recovery Treatment lotionMoisture Recovery Treatment Lotion. Designed for fine/normal dry hair
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£10.95 |
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Body luxe conditionerBody Luxe Thickening Conditioner Designed for: fine, limp hair for use with bodylux shampoo Benefits: |
£12.95 |
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Body Luxe ShampooBody luxe shampoo Body Luxe Thickening Shampoo Designed for fine, limp hair instantly adds body and fullness. Benefits: |
£12.95 |
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Body Luxe Thickening ElixirBody Luxe Thickening Elixir, Designed for thickening simply apply before styling for fullness and body Benefits: |
£12.95 |