Many Factors Contribute to Hair Damage Thermal styling Chemical services Environmental elements, including the sun, the wind and dry, humid climates
This damage affects a great percentage of amino acids in the protein chains, ultimately weakening the hair’s internal structure and cuticle. To repair the damage, it is necessary to replace lost amino acids by utilizing the proper amino acid composition.
The most effective method of reconstructing the hair structure is through the use of keratin protein found in Joico’s exclusive Quadramine Complex.
Quadramine Complex An exclusive blend of positively and negatively charged, low molecular weight and size proteins (MWS 150-2500) that adhere quickly and effectively to ensure maximum protection and reconstruction from the cuticle to the cortex.
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Color Endure Conditioner Designed for: long lasting color Benefits: Step 2 in the 3-step regimen This color-preserving conditioner protects the vibrancy of color-treated hair with Joico's exclusive Multi-Spectrum Defense Complex. Hair color lasts longer; hair is softer, more manageable and stronger. |
£11.95 |
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Color Endure Leave-In Protectant Designed for: long lasting color This leave-in color protectant spray promotes long lasting color, preventing color loss and tonal change Hair color lasts longer; hair is softer, more manageable and stronger. |
£10.95 |
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Color Endure Shampoo Designed for: long lasting color Benefits: This color-maintenance shampoo gently cleanses while protecting the vibrancy and longevity of color treated hair without disturbing color molecules. Hair color lasts longer; hair is softer, more manageable and stronger. |
£10.95 |
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Colour Endure Violet Shampoo
Tones hair colour immediately following any highlighting or Blonding services Maximizes the life of toning services on cool blonde or grey hair. Brightens highlighted/high-lift blonde or grey hair that has faded or yellowed due to oxidation |
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Moisture Recovery Conditioner Designed for: dry hair This technologically advanced marine-based conditioner contains Hydramine Sea Complex, Quadramine Complex and jojoba oil to provide the ultimate in moisture replenishment for dry hair. Dry hair is revitalized and emerges hydrated, smooth and manageable with increased elasticity. |
£11.95 |
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Moisture Recovery Shampoo Designed for: dry hair The first step to revitalizing dry hair. This hair-quenching shampoo provides gentle cleansing while restoring hair's moisture level. Moisture Recovery's exclusive Hydramine Sea Complex, combined with Joico's Quadramine Complex repairs and reconstructs, restores vital fluids and provides intense moisturization. Hair emerges hydrated, smooth and manageable with increased elasticity. |
£10.95 |
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Silk Result Smoothing Conditioner Benefits: A feather-light conditioner that detangles and polishes fine/normal hair Guards against humidity and eliminates frizz and flyaways for touchable softness without weight. |
£10.95 |
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Silk Result Smoothing Shampoo Designed for: thick/coarse hair Benefits: A luxuriously rich formula that cleanses and hydrates thick/coarse hair. Repairs and restructures hair for a silky smooth finish
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£9.95 |