Dynamite Rebuild

Give hair a blast of Dynamite for seriously damaged hair. This deep conditioning protein treatment repairs dry and chemically damaged hair restoring optimum health and shine.

What it does

• Repairs, strengthens and nourishes the hair
• Promotes shine and smoothes the hair
• Helps prevent breakage and split ends
• Adds condition without weight, even to fine hair types
• How to use: Shampoo with your favourite Fudge Shampoo. Work desired amount of Fudge Dynamite through the hair from roots to ends, paying particular attention to hair ends. Comb through the hair. Leave for 5 minutes, then rinse out.

Erekt Straightener

Get it straight up with Erekt for dead straight hair. Get into your power tool and blow up those locks for soft, shiny, frizzless hair.

What it does:

• Straightens and smoothes curl and frizz
• Creates shine, softness and manageability
• Makes blow drying curly hair easier to control

How to use: Distribute desired amount through the hair evenly from roots to ends, then comb through. Taking small sections at a time continue to brush hair while blow-drying down the hair shaft until completely dry.

Fat Hed

Get a thick head with Fat Hed. Watch it explode with shine, hold and texture upon application with a firm hold that goes all the way, all day long.

What it does:

• Provides control and direction to hair
• Creates root lift and volume
• Adds texture to the hair
• Provides a satin finish

How to use: Apply desired amount, massage into the hair with fingers or palms creating texture and pliable hold to define your style.

Fuel

Ignite your style with a moisture rush to feed and nourish the hair. Create super slick shine and absolute smoothness. Seal over and smooth split ends. Illuminate and energise for the ultimate in Fuel injected style. Ideal for bleach and coloured hair types.

How to use:

Wet hair: Apply to towel dried hair and blow dry.

Dry hair: Apply sparingly through hair to smooth and finish.

Hair Gum

Ram your head through the wall with this extreme hold styling gel. Gum delivers firm control for shorter hair styles and creates volume and support for longer hair types.

What it does

• Thickening fibres give style 'staying power'
• Adds volume to fine hair
• Holds and controls coarse hair
• When dry, sets hard

How to use: Apply to the palms of hands, distribute evenly through the hair and style as desired. Alternatively, apply desired amount to wet hair prior to blow-drying or setting, for added volume, root support and long lasting style.

Matte Hed

Get some flexible style to your head with firm hold Matte Hed. Work through your hair for definition and movement with extreme matte texture.

What it does - Provides texture and definition with an extra matte finish - Adds volume, smooths cuticle whilst delivering control - Retards moisture loss and preserves the hair''s natural condition

How to use Apply Matte Hed to hands, rub thoroughly and distribute evenly through hair and style

Membrane Gas

More than just a hairspray, Membrane Gas is the perfect alternative to a styling paste! Spray and Go! Plus you can still use it as a strong hold flexible hairspray.

What it does: Delivers flexability (bendable hold) without the stiffness - Can be used to styling or finishing gas to mould, texturise or hold - Dries instantly, brushes out easily and is shampoo soluble

How to use: Styling: On damp hair, hold can 15 cm/ 6 inches from head and spray in any direction of your style design. Finishing: On dry hair, hold can 50 cm/ 20 inches from head and spray evenly over finished style

£10.95

Pump Up

Pump it hard and fast for hair that just needs a kick. This styling foaming gel transforms from a gel to a foam in the palm of your hand for hair types that need a little volume, body and bounce.

What it does

• Firm hold
• Provides volume and style support
• Adds shine and moisture to hair

How to use: Apply desired amount of Pump Up to palms of hands and 'pump it up' by rubbing palms together and then open your palms to expose to oxygen. Watch the gel expand to a light fluffy foam. Work through the hair from roots to ends and style.

Hair Putty

Travel first class all the way with Putty, the perfect sculpting tool for maximum moulding. Blow-dry it in for extra body and kick, or finish it off for absolute moulding power with a medium hold.

What it does:

• Can be used for styling or finishing
• Adds volume, body and bounce (styling)
• Leaves hair feeling smooth and soft (styling)
• Adds lightweight texture to the hair (finishing)
• Conditioning agents lock-in moisture

How to use: Styling: Apply desired amount to damp hair, allow to dry naturally or blow dry for maximum volume. Finishing: Apply desired amount to fingers and work through on dry hair.

£10.95

Root Juice

Get ready for a root lift with Root Juice medium hold root booster. Get big, bold hair using the fine directional nozzle to get the juice to the roots for the fattest hair you've ever seen!

What it does

• Provides root lift, volume and manageability
• Directional applicator gets product to the root of the hair
• Offers medium hold with a lightweight feel

How to use: Part hair and spray directly to the root area. Repeat this process 3 to 4 times all over the head then massage and dry.

Hair Shaper

Get onto the hard stuff with this strong hold multi-purpose styling tool that really goes the distance. Texturise, mould, piece or simply just shag it out any way you want for that totally 'lived-in' look.

• Adds strong hold to finished styles
• Leaves hair pliable
• Gives texture, volume and definition
• Creates matte, but lived-in finish

£11.95

Skrewd

Extra grunt for curly hair. Get a little Skrewd up for extra volume, body and bounce in permed and naturally curly hair types. Crank up the blower for the ultimate in curl definition

• Gives definition to curls
• Controls frizzy hair
• Adds volume and bounce
• Blow dry for maximum curl retention
• How to use Distribute desired amount of Skrewd and scrunch into hair working from roots to ends. Allow to dry naturally, or blow dry for maximum curl retention

£9.95

Wet Wax

Wet Wax is a lightweight styling aerosol wax that controls, refines and defines hair with a super crackling cooling sensation. Particularly suitable for dry, damaged or porous hair.

What it does:Aloe Barbadensis locks moisture in the hair while soothing and calming damaged hair - lightweight and light control - Performs on straight and curly hair types - Refine or define short or long hair styles

Skyscraper

Finish the job off with this medium hold aerosol spray. Keep it together daily with Skyscraper that brushes out readily and washes out easily.

What it does:

• Delivers medium lasting hold
• Brushes out easily
• Adds style support, yet remains soft to touch
• Great for finishing styles

How to use: Hold Skyscraper at arms length and spray evenly over the finished style. Allow to dry. To increase hold factor, mist over hair again.

Unleaded Hair Cement

Defy gravity with extreme hold Unleaded Cement. Spray onto finished style to get that rock hard look.

What it does - Gives extra strong hold - Workable spray dries slowly - Adds brilliant shine